BB Riverboats gets its name from the initials of the people who were instrumental in getting the business started; Ben Bernstein and Betty Blake. Although Betty did not have a financial interest, she was a veteran in the riverboat industry. She came from the Presidency of the Delta Queen Steamboat Company, which was headquartered in Cincinnati. Ben and Betty were close personal friends and there was no better person than Betty to fully understand all of the challenges of running a riverboat company. In an act to fully show his gratitude, Ben Bernstein named BB Riverboats' first riverboat after Betty. Although both have passed on, portraits of Ben and Betty are displayed on the Belle of Cincinnati, which is now the flagship of BB Riverboats' fleet of riverboats.