Elan was founded by Slovenian skier Rudi Finzhgar, who started the production of branded skis in 1945, and in 1948 the company was nationalized. The brand began to produce the first small boats made of plastic and wood in the late 40s. Between 1950 and 1970, the brand gained popularity in the production of small boats and established export throughout the world.
Since 1980, the company has started the production of racing and cruise yachts, and more than 10 thousand ships were produced in the "Tourist" series. In 1995, the brand began a successful collaboration with the British design bureau Rob Hemphries. In the early 2000s, Impression yachts were named Yacht of the Year, and the Elan 350 was voted the 2011 Best Cruise Race Boat of the Year.
The first powerboats with a hardtop designed by Tony Castro appeared on the market under the name of the eponymous brand in 2003. And in 2018, the Dutch firm Focus Motor Yachts bought the division from Elan. The active period of the company's development falls on 2007. It was in this year that the brand increased the total area of construction sites and launched the production of high-speed yachts.
The Elan company withdrew from state ownership in 2015 and now the rights to the brand belong to the Cypriot bank Wiltan Enterprises and the Merrill Lynch bank. Verv Elan Marine is located in Begunje na Gorenjska, and the production area is 40 hectares. The company employs over 125 people, and the brand produces about 100 vessels annually. Branches of the company are located in Croatia and Slovenia.
The company produces yachts in three directions, from 9 to 15 meters in length.
Laminated resin is used in the yacht hull manufacturing process to reduce the total weight of the vessel. The design of the models is being developed taking into account the individual wishes of clients. Now one of the most popular models of the brand is Elan GT5. Distinctive features of all vessels are reliability, hull strength, good maneuverability and controllability.