Bavaria is one of the oldest yacht yards today. Founded in 1884 for the construction of trawlers, it is 80 years later started construction of sailing and motor yachts. Having absorbed a number of other companies, in particular, Jeanneau and CNB, the company has become the largest boat company in the world. Before the crisis, it produced a total of about 4,500 sailing and motor boats per year. Beneteau has positioned itself as a mass manufacturer with the most favorable ratio price-quality, carefully following the wishes of our customers. The last three years (2009-2012) of the company was marked by a profound revision of the lines produced by vessels (especially sailing yachts), some changes in market strategy (in connection with the changes in the company's management) and the struggle for the build quality. Some design solutions Beneteau (e.g., arc overhead boom-mainsheet on a sailing yacht) so far have no analogues in the mass European yachts.